From Shoppers to Sourcers: Why Standing Out Matters in Deal Sourcing

Connor Madden
Sep 6
2 min read

At Bridging The Gap, we believe sourcing isn’t just about finding deals. It’s about learning to see opportunities others miss. That’s what turns a casual shopper into a strategic sourcer.

And right now, we’re seeing more and more people begin to realise that the market is crowded with “brown cows” — the same properties, the same offers, recycled again and again. To stand out, you need to think differently. You need to find your Purple Cow — that one deal or sourcing strategy that others overlook but that makes all the difference.

Why Standing Out Matters

If you’re sourcing like everyone else, you’ll get the same results as everyone else: average deals, little margin, and endless competition.

But if you approach sourcing strategically:

You know how to search smarter.
You know how to cut through noise with filters and long-tail searches.
You understand how to compare opportunities and wait for the right moment.
You can validate whether something is truly a good deal, not just dressed up as one.

That’s where you stop being just a “shopper” and start becoming a sourcer.

The Power of Checklists

This week in our 7 Days, 7 Lessons series, we wrapped up with the “Is it a Good Deal?” Checklist.

It’s a simple but powerful filter that covers:

Price validation (historical lows, hidden costs, comparison across channels)
Seller and product integrity (authenticity, reviews, quality)
Post-purchase security (return policy, warranty, extra savings)

Before you commit, run every potential deal through this lens. It keeps you from wasting time on noise and helps you focus on deals that truly hold value.

How You Can Take This Further

If you’ve been following along with our 7 Days, 7 Lessons series, you now have the foundation of sourcing. But this is only the beginning. Next week is where it gets juicy.

At Bridging The Gap, you can take your sourcing skills to the next level through:

The Education Hub — where we go deeper, showing you advanced strategies, including how to use AI to simplify and sharpen your sourcing.
Curated Deals — exclusive access to opportunities already filtered for quality and potential.
Investor Community — connect with others who are actively sourcing and closing deals.

Final Thought

The difference between a shopper and a sourcer is strategy. And the difference between an ordinary deal and an extraordinary one is the ability to see the Purple Cow in the field.

Don’t just shop — start sourcing for profit.👉 Explore the Education Hub or check out our curated deals today.